Features Overview
Complete Brand Overhaul : Visual Branding, hang-tags
Completely re-designed, re-developed and art/creative directed 100% of the brand hang-tag and trim program. Established organizational system of labeling and tracking along with rules of usage.
Bison Patch
Art Directed and developed brand standard garment patch and branding tool as well as defined usage rules. Worked with factories and suppliers to ensure quality and brand guidelines.
ICONIC PLAID
Created custom plaid pattern incorporating new brand colors to be used as “iconic plaid” throughout brand hits, apparel pops, collateral and overall brand story.
